United Airlines is making bold strides in its international expansion, adding a range of new long-haul routes from its hub at Newark Liberty International Airport (EWR). These include key destinations such as Marrakesh (RAK), Philippines (MNL), and Colombia (BOG), enhancing its global network and catering to the growing demand for international travel.
New Routes to Key Global Destinations
Newark (EWR) to Marrakesh (RAK)
Starting October 24, 2024, United launched its much-anticipated direct flight to Marrakesh, Morocco (RAK). This new service marks United’s first non-stop route to Morocco, strategically aligning with the growing demand for tourism and business links between North America and North Africa. United is utilizing its widebody Boeing 787-9 Dreamliner for this route, a choice that balances efficiency and capacity while offering United Polaris business class, Premium Plus, Economy Plus, and Standard Economy. The route will operate three times weekly, giving travelers a convenient gateway to the rich culture and business opportunities of Morocco.
Newark (EWR) to Manila (MNL)
The United States has long been a significant source of travelers to the Philippines, and United’s new direct service between Newark and Manila (MNL) strengthens this connection. Set to begin in December 2024, this route will be serviced by United’s Boeing 777-300ER, offering a high-capacity configuration ideal for long-haul travel. With this move, United becomes one of the few U.S. carriers offering a direct route from the U.S. East Coast to the Philippines, addressing demand from both the growing Filipino diaspora and leisure travelers looking for an exotic escape. The flight time is approximately 16 hours, and the service will be available daily, further enhancing United’s presence in the Asia-Pacific region.
In response to increased demand for travel to South America, United has added a new daily route from Newark to Bogota (BOG), Colombia. This service will be operated using a Boeing 737 MAX 9, which, while a narrowbody aircraft, offers a premium onboard experience with United’s Economy Plus and its newly enhanced domestic first class. The daily service provides a critical link for both business travelers and tourists between two major financial hubs in North and South America. The flight is expected to be a popular choice for both leisure travelers exploring Colombia’s growing tourism industry and professionals looking to tap into the expanding business opportunities in Bogotá.
Strategic Implications for United Airlines
This aggressive expansion highlights United Airlines’ continued focus on international markets, a move that coincides with the broader industry trend of shifting toward long-haul leisure routes, especially post-pandemic. United is leveraging its hub at Newark (EWR) to connect U.S. passengers to a growing range of global destinations, particularly in regions like North Africa, South America, and Southeast Asia.
By strategically deploying a range of aircraft, from the fuel-efficient Boeing 787-9 Dreamliner to the 737 MAX 9 for shorter international hauls, United can adapt capacity based on demand and optimize cost efficiencies across these routes. The introduction of these new routes also reflects a response to changing travel patterns, with more U.S. travelers exploring non-traditional destinations like Morocco and the Philippines.
United’s Enhanced Onboard Experience
Passengers flying on these new routes can expect United’s signature onboard services. The Boeing 787-9 Dreamliner features Polaris business class, known for its lie-flat seating and elevated dining options. Premium Plus provides extra legroom and enhanced service for travelers who seek a more comfortable economy experience, while Economy Plus offers extra space for those flying on a budget. The 737 MAX 9 also features United’s updated domestic first class, which includes larger seats, increased privacy, and upgraded meal options—an important factor for business travelers on the Newark-Bogotá route.
United Airlines’ latest route additions reflect the airline’s strategic push into international markets, further cementing its role as a major global carrier. These routes not only provide new opportunities for leisure travelers but also strengthen United’s foothold in key international business hubs.
