Frontier Rolls Out New 2026 Routes And Slashes Price Of GoWild Pass
Frontier Airlines is leaning hard into its low-fare playbook for early 2026, pairing a targeted batch of new routes with a fresh discount on its GoWild all-you-can-fly pass. The move is classic Frontier: add just enough flying to plug leisure gaps, then layer on a headline-grabbing price product aimed at travelers who can stay flexible.
Four New Routes Arrive Before Peak Spring Travel
The airline will open four nonstop routes across seven airports in the first weeks of 2026. The first new service launches January 21, linking Newark and Orlando three times per week, a corridor built almost entirely on year-round vacation demand. The following day, Frontier adds Salt Lake City to Tucson twice weekly, connecting a major Mountain West hub to a fast-growing Sun Belt destination popular with outdoors and winter-escape travelers.
February brings the remaining additions. On February 13 Frontier starts Miami to Chicago O’Hare three times per week, giving price-sensitive travelers a new low-cost option on a high-visibility city pair. That same day, the carrier also launches Orlando to Pensacola twice weekly, a smaller route that fits Frontier’s habit of betting on niche leisure demand where larger carriers don’t always see enough margin to bother.
Frontier is backing the rollout with introductory one-way fares starting as low as $29. These kinds of promotional prices are less about long-term yield and more about jump-starting awareness: get travelers to try the nonstop route once, then rely on frequency and low base fares to keep them coming back.
GoWild Returns, And Frontier Wants You Locked In Through 2027
Alongside the routes, Frontier is reviving its GoWild annual pass promotion for the 2026–2027 travel window with an introductory price of $349. The airline says passholders can use it through May 2027, effectively covering nearly a year and a half of travel.
The pass works the same way it has in previous cycles: base airfare is essentially near-zero on eligible flights, while travelers still pay taxes, fees, and any extras like bags or seat assignments. Bookings open close to departure, and certain peak dates are blocked out. In short, it’s a product designed for people who can travel on short notice and don’t mind building their plans around what’s available.
For those travelers, the math can work out quickly. A few round trips over the course of the year can cover the pass cost, and everything after that feels like “free flights,” even though the airline still earns on add-ons.
Why Frontier Is Pairing Routes With A Pass Sale
Frontier’s strategy here is two-sided. New routes create fresh reasons to shop the airline, especially in high-demand leisure markets. The GoWild pass, meanwhile, pulls customers into Frontier’s ecosystem early, giving the airline cash up front and an incentive for passholders to keep choosing Frontier whenever a trip idea pops up.
It also helps Frontier smooth out seasonality. Even if some flights sell cheaply, the airline benefits from keeping planes full and collecting ancillary revenue on baggage, seating, and priority services. In that sense, GoWild is less a giveaway and more a loyalty engine that encourages repeat behavior.
What Travelers Should Keep In Mind
This package of announcements is good news for budget travelers, but it comes with the usual Frontier trade-offs. Frequencies are limited on several of the new routes, so options may be thin if a flight cancels or sells out. The GoWild pass can deliver huge value, but only if you’re flexible enough to book late and avoid blackout periods.
If you’re the kind of traveler who prefers locking in exact dates months out, the pass may feel restrictive. But if you can travel midweek, hop on deals last minute, or live near a Frontier-heavy airport, it can be one of the cheapest ways to fly regularly in the U.S. network.
Bottom Line
Frontier is doubling down on its identity: small, strategic leisure growth supported by aggressive pricing products. Four new routes give the airline more presence in vacation-friendly markets for early 2026, while the discounted GoWild pass is a direct play for loyalty and upfront revenue. For travelers who value price over frills — and especially for those who can stay flexible — Frontier is making a strong case to keep them flying orange into 2027.
